For a private Sephora event we brought one of our karaoke booths, customised with the brand's image. About 6 people fit inside. They choose from more than 45,000 songs, sing in front of a green screen and receive the video of their performance with the Sephora logo. It is the booth from our catalogue, which needs a minimum space of 2.20 × 1.60 m and a power socket.
How it was branded
The machine was customised for the event, outside and on the inside screen, which showed the image of Sephora's campaign. Outside, the sides carried vinyl wraps with the design Sephora gave us, with the brand's black and white stripes, gift boxes and musical notes. The corner panels were holographic and the edges had pink light strips. Inside, the performance is recorded with a green screen, and the video each group receives carries the Sephora logo.
How the booth works
- About 6 people fit inside, with 2 wireless microphones and 2 pairs of headphones.
- The 32" screen has more than 45,000 karaoke songs in 8 languages.
- The performance is recorded with a green screen and the video is emailed to whoever sang.
- It works on its own: nobody needs to be inside running it.
- It takes up a minimum space of 2.20 × 1.60 m and needs a power socket.
Why a booth at a brand event
At the Sephora event the booth shared the space with a giant floor piano and a sculpture of bottles and boxes, and people moved from one to the other. The booth needs no stage and no host. The video is made to be shared, and it carries the brand's logo.
For bigger groups, at the launch of a Sky Italia series we themed a 4 × 2.5 m booth for up to 15 people. We also took a booth for up to 6 people to Moeve's event at IFEMA Madrid. More ways to keep guests on their feet: entertainment corners for corporate events and corporate events.
